Ryder Cup Live @ Rockefeller Center

The PGA of America set out to create a first-of-its-kind fan experience that would bring the spirit, passion, and energy of the Ryder Cup to fans in the heart of New York City. With Bethpage Black hosting the 2025 competition, the vision was to build excitement and expand the event’s reach beyond the course, inviting everyday fans to feel part of golf’s most electric team competition.

Ryder Cup Live at Rockefeller Center was conceived as a way to transform one of the world’s most iconic public spaces into a destination for golf fandom, complete with live broadcasts, interactive gameplay, parter touchpoints, and moments of celebration that captured the essence of the Ryder Cup. The brief challenged us to merge the prestige of the PGA with the pulse of Manhattan, and deliver an experience that felt both premium and accessible.